Eataly Ambassador is a loyalty program that allows members to earn and accumulate points that can be redeemed for Eataly Ambassador benefits at participating Eataly stores in the United States.  Because Eataly Ambassador involves providing certain benefits to members in exchange for personal information, it may be considered a “financial incentive” or “price or service difference” (for simplicity, we refer to these offerings as “financial incentives” throughout this Notice) under applicable law and we are required to provide you with this Notice.

Participation in Eataly Ambassador (and any other financial incentive offered by Eataly from time to time) is voluntary, and you always have the option to not supply information and/or to opt out. Information collected in connection with Eataly Ambassador may include your name, phone number, email address, date of birth and ZIP code.

To receive the financial incentive, you will be asked to join our loyalty program by our cashiers at one of our participating stores at the time of checkout and will be automatically enrolled in our newsletter. You can opt into the financial incentive or price or service difference by communicating to the cashier the personal information requested when registering for our loyalty program.  You can also opt into the financial incentive or price or service difference by creating an account on the Eataly Caffe App (the “App”).  When you join our loyalty program, you agree to the Eataly Ambassador Terms of Use, which can be found at https://www.eataly.com/us_en/eataly-ambassador-rewards-terms-of-use.  If you wish to opt-out of the financial incentive, do not provide your consent to be enrolled in our loyalty program or do not use the App.  If you wish to withdraw from the financial incentive, you can withdraw your membership from our loyalty program at any time at participating stores by communicating your decision to a cashier at any time (even you are not making a purchase) or by contacting Eataly at ambassador@eataly.com.  Please note that if you withdraw from the financial incentive, you will no longer be able to redeem points, receive discounts and similar promotions related to our loyalty program, because they are customized for you and made available depending on the personal information we collect from you, and all points you have earned until the time of withdrawal will no longer be available.  If you request that Eataly delete personal information that is needed to provide you with the financial incentive, we will not be able to provide you with such benefits going forward (and any points earned will no longer be available), as we will no longer be able to associate you with your loyalty membership. You will continue to receive non-personalized discounts and similar promotions, to the extent available.

Each financial incentive or price or service difference related to submission and use of consumer personal information is based upon our reasonable but sole determination of the estimated value of such information, which takes into consideration, without limitation, estimates regarding the anticipated revenue generated from such information, the anticipated expenses which might be incurred in offering products, services, and benefits to loyalty program members, and other relevant factors related to the estimated value of such information to our business, as permitted under the CCPA.

The rewards, discounts, or incentives offered through the Eataly Ambassador program are designed to reflect the value of your participation in the program. While Eataly cannot assign a specific monetary value to your personal information, the value of your personal information is related to the benefits you receive, such as special offers and discounts. Although we do not place an independent monetary value on the personal information we collect, Eataly benefits financially in other ways.  For example, while offering a discount may reduce immediate revenue, the positive experience from participating in the program often leads to more frequent visits, benefiting Eataly over time. The value each member receives from the Eataly Ambassador program can vary based on factors such as: (a) the total amount spent and points earned, (b) the rewards redeemed, (c) the frequency of visits or participation, (d) whether points are regularly accumulated, and (e) the overall level of engagement in the program.  For these reasons, we estimate in good faith that the value of the personal information collected in connection with the Eataly Ambassador program would be reasonably related to the value of the offer or discount presented to you.

To the extent Eataly offers other financial incentives, we will provide information describing the material terms of the relevant program/offer, and we will obtain opt-in consent from you before you participate in each instance. You can opt-out from a program/offer at any time by following the instructions provided in such terms.