San Marzano: 1,200 Winemakers in Puglia

San Marzano Winery is more than a producer of fine wines. It represents a lifestyle that balances tradition and modernity, staying true to its Mediterranean roots while embracing an experimental spirit that redefines how wine gets made and enjoyed. The winery has grown into a lifestyle brand that captures the essence of Italian culture: celebration, togetherness and the simple pleasures of good food and wine. Each wine is crafted to have its own identity, whether you are looking for something daring, provocative or legendary.

A collective in Puglia

San Marzano Winery sits in the heart of Puglia. It is a collective of over 1,200 winemakers who have joined forces to build a community passionate about producing premium vini. Over the past 60 years they have moved to a more modern bottling facility and worked together to reshape the perception of Apulian wines, moving away from bulk production and from the deep, jammy reds historically associated with the region.

Even as they challenge tradition, they embrace their roots. They have recently expanded their vineyards by 120 hectares and acquired a 16th-century farmhouse.

The land

The winery is in the village of San Marzano di San Giuseppe, at the heel of Italy's boot. The region's iron-rich soil gives the grapes a distinctive red color, while the rocky terrain, sea breezes and intense Southern Italian sun lend complex flavors to the wines.

The wines

• Primitivo: one of San Marzano's signature reds, with rich aromas of plums and cherries and hints of spice, rosemary and vanilla. Full-bodied but smooth, it is especially easy to sip.
• Tramari: the winery's first rosé, a step into the blush category in a region known for ruby reds. It gets its pink hue from a few hours of skin contact, and the result is balanced, with cherry and raspberry notes and a fresh finish.
• Tramari Rosé di Primitivo, limited edition: a collaboration with Italian artist Pietro Terzini. The label, "Just One More Glass, Amore Mio," turns the bottle itself into a canvas for his contemporary artwork, bringing art and wine together.

Together, San Marzano's wines reflect the community's commitment to quality and innovation while staying true to the spirit and history of this southern Italian wine region.

Find San Marzano at Eataly

Stop by our stores or order online to find your favorite bottle of San Marzano. The limited-edition Tramari Rosé di Primitivo is also on the menu at Eataly's Patio and Terra restaurants from May through September.