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Meet Our Vertical Farm on the Roof

Meet Our Vertical Farm on the Roof

Attention SERRA lovers – our seasonal greenhouse-inspired restaurant just got a whole lot greener.

Born by our chef’s desire to grow our own produce sustainably, our vertical farm on the roof grows five unique herbs: bush basil, pluto basil, nepitella, peppermint, and marjoram. Much to the delight of our chefs and beverage team (and diners!), the herbs are used in SERRA’s dishes and cocktails, giving us a farm-to-table experience in a matter of seconds.

How does our vertical farm work?

Herbs are grown following a hydroponic farming method. With this technique, plants do not require soil. Instead, they gather their nutrients from a mineral nutrient solution mixed in water. This method allows the plants to absorb only the nutrients they need, beating traditional farming for flavor.

The greenhouse installation was built by Farm.One, a company that creates urban vertical farms using hydroponics and LED lighting to grow rare produce in New York City.

Ready to get a taste?

Our little plants are finally in full bloom. You'll find them blossoming at the entrance of our seasonal rooftop restaurant, SERRA by Birrireria. And you can taste them, too! Staying true to the "greenhouse" concept (serra means "greenhouse" in Italian) our chefs are using the fresh herbs in cocktails and sprinkling them on dishes in the restaurant.

Reserve your table at SERRA by Birreria!