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SERRA by Birreria

SERRA by Birreria

Step into the Italian countryside at SERRA by Birreria, our new "greenhouse" pop-up on the roof. Let the restaurant transport you from the hot pavement of Manhattan to the rolling fields of Italy. Sit down at rustic tables in the shade, and share down-to-earth dishes made with simple but quality ingredients from our favorite farmers in Italy and the U.S. and served family-style, just like in the countryside. Complete your experience with our experts' curated drink menu, which includes biodynamic wines from Italy and New York, craft beers, housemade botanic-infused cocktails, and more (Negroni popsicle, anyone?). Pro tip: don't miss the Limonata Stand, where you can enjoy a freshly squeezed taste of summer with rotating lemons varieties, such as Limoni di Sorrento and Limoni Genovesi, along with the option to add herbs and liquors to really cool down in style.



Food Menu
Wine & Cocktail Menu
Beer Menu
Dessert Menu

Open Daily 11:30 a.m.-11 p.m.

*Please note that on August 19, SERRA will be closed all day for a private event. 



Specially-priced cocktails during weekdays only

Join us Monday through Friday from 3 to 6 p.m for $10 cocktails including Limonata, Spritz, and our special keg Negroni. We'll cheers to that!


Prix-fixe lunch and dinner Monday-Friday

From July 23 to August 17, join us for a special two-course lunch and three-course dinner on Mondays through Fridays during NYC Restaurant Week!

Two-Course Lunch Menu | $26
Three-Course Dinner Menu | $42

Book your table today! Visit OpenTable, or call at (212) 937-8910.


Every Sunday from 11:30 a.m.-2 p.m.

Escape the busy streets and join us for a relaxing Sunday breakfast on our garden rooftop. We'll be offering buffet-style Countryside Breakfast featuring farm-fresh ingredients from local farmers. For $19, enjoy endless bites of our house-baked pastries such as croissants and fruit-filled crostate, as well as a variety of savory options including our finest salumi and formaggi*. Pair your Countryside Breakfast with an optional botanic-infused cocktail from our garden, or enjoy a carafe of freshly-squeezed Limonata (lemonade with or without a boozy twist) or Dal Giardino (House-Infused Peperoncino Vodka, Housemade Yellow, Bell Pepper Simple Syrup, Pineapple Juice, Lemon Juice).

Grab your brunch buddies and book your table!

*Beverages are available at an additional cost.


Sunday pop-up Farmers' Markets in partnership with GrowNYC

We are excited to join forces with GrowNYC, an environmental non-profit that runs a New York City farmers' market program, builds urban farms and community gardens, and teaches the city about recycling. Sounds pretty great, right? We agree. Throughout the summer, we are bringing a taste of GrowNYC's markets to our roof with a pop-up farmer's market stand at SERRA by Birreria every first Sunday of the month from 11 a.m. - 2 p.m.! Local farmers and producers will be there to chat about their products.

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Select evenings from 6 to 8 p.m.

Meet representatives of featured producers, who will be there in person to chat about their wines, liquors, spirits. Try a specialty cocktail or glass of vino at a special price and toast the New York skyline! Mark your calendar for the next events:

Wednesday, August 1, 6-8 p.m. | Dogfish Head
Deleware-based brewery known for pioneering the continuous hopping process

Thursday, August 9, 6-8 p.m. | Milagro
Award-winning Tequila producer, renowned for its smooth pours

Thursday, August 16, 6-8 p.m. | Shacksbury
Vermont-based cider house with innovative beverages, such as rosé cider

Monday, August 20, 6-8 p.m.  | Paraschos
Winery hailing from the northern Italian region of Friuli Venezia Giulia

Tuesday, August 21, 6-8 p.m. | Raina Winery
Boutique winery nestled in the rolling slopes of the beautiful Montefalco countryside

Wednesday, August 22, 6-8 p.m. | Campari
Need we say more? Campari has an unrivaled portfolio of Italian aperitifs!

Thursday, August 23, 6-8 p.m. | Pallini
Producer of Italian "cello" liqueurs, from limoncello to raspicello

Friday, August 24, 6-8 p.m. | Sa Spinarba
Olive oil and wine producer located in the heat of Sardegna

Saturday, August 29, 6-8 p.m. | Masseria San Magno
Pugliese winery that cultivates Bombino Bianco, Montepulciano, Nero di Troia, Pampanuto grape varieties

You don't need to register for these events! Seating is available at the bar first come, first served.

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Select Fridays, After Midnight

Experience a late-night speakeasy on our roof. After SERRA by Birreria closes to the public, we'll open the bar back up — for those in the know (password required; not available until two weeks before the event). Plan your Drinkeasy experience with these upcoming dates:

July 27 (password available starting July 16)
August 24 (password available starting August 13)

Get the password!



Group Reservations and Full Buyouts Host a memorable party or dinner under the stars! Semi-private group reservations are available on the roof for 11 to 30 guests prix-fixe menu served either seated family-style or in a standing reception with regional Italian bites. For a unique experience, book the unique greenhouse space for up to six guests. Want more SERRA by Birreria? Take your event to the next level: the entire rooftop is available for full buyouts of up to 120 seated guests or 175 guests in a standing reception.


For more information or to book your event, contact our team at privatedining@eataly.com or 212.539.0206, ext. 229. Serra_Greenhouse