SPREAD THE LOVE– Enjoy 10% off Valentine’s Day favorites online, all weekend long. EXPLORE THE COLLECTION.

The Great Branca Bar

The Great Branca Bar

Want a bitter twist for better times? Raise a glass at Eataly NYC Flatiron, where we are shaking it up with Fernet-Branca, the iconic herbal liqueur that has been crafted according to a secret family recipe in Milano since 1845.

Through February 11, find the aromatic bitter across the marketplace with specialty cocktails, complimentary tastings, and — most exciting — an all-new traveling pop-up, The Great Branca Bar.


Manzo, January 29-February 11

Inspired by the roaring 20s and the Art Nouveau period, The Great Branca Bar is a pop-up bar that will be hosted across Eataly USA this year.

First stop: Manzo, the casual butcher's restaurant set apart from the bustling marketplace. The menu is dedicated to vintage, apothecary cocktails with the iconic herbal flavors of Fernet-Branca. Don't miss Fernet Me Not (Fernet-Branca, Espolon Tequila, Fever Tree Ginger Beer, and lime juice), a specialty cocktail that will only be at the Flatiron location.

Explore the menuavailable from 6-8 p.m. Monday through Friday and 1-8 p.m. on Saturday and Sunday. Afterwards, the Great Branca Bar will move on to Eataly in Chicago, Boston, L.A., and finally circle back to the Big Apple at Eataly NYC Downtown.


All restaurants, January 29-February 11

After you enjoy a drink from The Great Branca Bar, you can continue to drink Fernet-Branca with even more special cocktails in our other restaurants!

Our ground-floor restaurants are offering the Ferneta-Groni (Malfy Gin Originale, Carpano Antica Formula, and Fernet-Branca). And BAITA, our Italian Alps pop-up on the roof, is mixing up the Fernet-About-It (Fernet-Branca Menta, Aperol, lemon juice, and simple syrup). See all restaurants!


Eataly Vino, February 3 and 10

Want a sip before you commit? Stop by Eataly Vino, our wine shop located just steps from our 23rd Street entrance, for complimentary tastings and cocktail demonstrations with Fernet-Branca on February 3 and 10 from 3-5 p.m.

If you fall in love with the unique herbal liqueur and cocktail pairings, bring home a bottle (or two)!