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12th Anniversary Celebration

12th Anniversary Celebration

On January 27, we are celebrating our 12th anniversary in the world across Eataly NYC Flatiron. Spoiler: there might be singing.

It seems like just yesterday when we opened the doors of the first Eataly in a once-abandoned Carpano Vermouth factory in Torino on January 27, 2007. Guests tasted, shopped, and immersed themselves in all things regional Italian food and drink, which was a real first in Italy; before Eataly, it was all but impossible to find regional products outside their home borders.

Happily for us all, Oscar Farinetti and his sons spent years traveling Italy's 20 regions and forging relationships with small-scale producers before opening first Eataly Torino, then other Italian stores, and finally abroad. Today, there are more than 37 locations across the world. (Get the whole story!)

Eleven years later, join us for a weekend of celebration! Check out the schedule, then plan your visit.


January 19 and 26, 12-4 p.m.

Here at Eataly, we have hundreds of products that we're excited to share with you. That's why in honor of our 12th year anniversary, we're hosting two epic tasting events featuring some of our bestselling products. Join us on Saturday, January 19 and 26 from 12 to 4 p.m. for complimentary tastes throughout our marketplace. As you roam the tasting stations throughout the store, learn the story behind each product. Then, bring home your favorites with up to 50% off during our January SALE-a-bration!


January 27, 3 p.m.

Toast to 12 years of Eataly in La Piazza with complimentary sparkling wine and pasticcini. No need to register for this open event. We will be offering the bubbles and bite-sized pastries from 3 p.m. onward, until we run out of bubbles and bite-sized pastries!

And there's more! Discover how we're celebrating our 12th anniversary with a Sale-a-bration all month long (up to 50% off more than 200 products). Buon anniversario, Eataly!