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Partners & Collaborators

Founder and Creator: Oscar Farinetti


Oscar Farinetti is the founder and creator of Eataly. Oscar got his start at UniEuro in 1978, a small appliance and food retail store. He focused on electronics and transformed UniEuro into one of the largest electronics retailers in Italy, opening 150 stores from 1978 to 2003. In 2003, he sold UniEuro and dedicated himself full time to Eataly. In January 2007, he opened a 30,000-square-foot store in Torino, Italy, that joins elements of the lively European open market and a learning center. Oscar’s aim is to make high quality Italian foods available to everyone, at fair prices and in an environment where people can shop, taste and learn.

B&B Hospitality Group: Joe Bastianich, Lidia Bastianich, and Mario Batali


Mario Batali, Joe Bastianich and Lidia Matticchio Bastianich are the distinctive forces behind an eclectic group of critically acclaimed, unanimously adored restaurants. While each location offers its own culinary identity, all have the signature combination of thoughtful and memorable food, intelligent wine lists, and an emphasis on living life to its absolute fullest.

Adam and Alex Saper


Adam Saper spent childhood summers in Italy, where he became enamored with the food and the people. After he graduated from Columbia University, he boarded a plane to Florence to learn the language. A year later, he was back in New York with Italian roommates but not nearly enough quality Italian food. Luckily, his job as the Director of Business Development for a growing medical devices company often brought him abroad and, by chance, back to Italy by way of Oscar Farinetti’s Eataly. Adam wanted to give his hometown an opportunity to experience the energy and the quality of this unique Italian marketplace. So, he and his brother, Alex, forged a partnership with Oscar and B&B Hospitality to open the first-ever Eataly in the USA.

Alex Saper started his career in finance but found himself unfulfilled. He wanted to pursue his passion for Italian food and wine and with his Italian language skills, began working at the Eataly founding flagship in Torino, Italy. As the company grew, he traveled to Japan to open more stores, studying the business to determine the best way to translate this amazing concept to his fellow New Yorkers. Today, he continues to work with his brother, Adam, and B&B Hospitality to open Eataly locations across North and South America, from New York to São Paulo.