Cook Simpler, Eat Better

Cook Simpler, Eat Better

Cooking doesn't have to be complicated or time consuming. With high-quality ingredients and a few simple recipes, anyone can make a delicious meal.

Weeknight Pasta


Meat &



Italian cuisine rarely calls for fancy equipment or complicated recipes. In fact, you can make many iconic dishes in under 35 minutes. The secret is to let the ingredients do the work. 

Italians understand that culinary magic happens long before you ever turn on the stove.Think about it; if a dish consists of artichokes, olive oil, and sea salt, there’s nowhere for subpar quality to hide. The artichokes need to be in season and the olive oil should be cold-pressed, so you can taste the terroir.

This approach has clear benefits. It’s easy! You can cook on a weeknight and still be in bed by 10pm. It’s also healthy; Italian cuisine predates the wellness movement by centuries, but it remains a better way to eat vegetables. And, unlike green juice, it is real food. Informed by generations of tradition, culture, and expertise. Anchored by producers who have done things the same way since the middle ages. It’s the food our grandmothers ate as children and what we still feed our kids today. 

So, whether you want to experience centuries of Italian culinary heritage or are just looking for a quick win in the kitchen, stick with us! You’ll be cooking like an Italian in no time.

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Even though Italian cuisine is simple, we recommend learning all you can about the products, their provenance, and even their history. This knowledge will help you pick the best ingredients and increase the pleasure you take in eating the end result! 

Learn more about the foundations of Italian cooking: How to Cook Pasta, How to Pair Pasta with Sauce, How to Choose the Perfect Olive Oil, How to Make an Antipasto Platter, A Guide to Italian Wine Terms, How to Eat Sustainably, How to Brew the Perfect Espresso

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Italian cuisine is vast and complex, with as many regional variations as there are towns in the country. But, if you have to start somewhere, you might as well begin with the classics. 

Cook an iconic Italian dish: Lo Spaghetto al Pomodoro, Cotoletta alla Milanese, TiramisuNegroni