Elevated Acquisition Technology™

Elevated Acquisition Technology™

Allora, you caught us: Elevated Acquisition Technology™ is an April Fools' joke — for now, anyway!

At Eataly, we value quality food, quality drink, and, above all, quality time. We want you to have more of all three, which is why we’re excited to introduce you to EAT: Elevated Acquisition Technology™!

Starting today, you can shop for high-quality ingredients at your local Eataly, and then walk right out the door, skipping the checkout line. The all-new patented Elevated Acquisition Technology™ is comprised of hidden infrared sensors, which will scan you as you shop and digitally ring up each selected product.

How does it work? It’s simple: shop like an Italian. Pick up the desired item, and gesture. For example:

Purse the fingers of one hand together, and make long, emphatic vertical motions in front of your torso, as if to say, "What the heck are you talking about?"

Twist your index finger in your cheek, as if you're eating a great plate of pasta. To emphasize your point, say, "Mmmm, buono! Yum!"

Tent your hands together in front of your heart, and shake them back and forth, as if to ironically say, "You've got to be kidding me."

And the gesturing possibilities go on. As long as you're emphatic, EAT™ will sense your movement, scan the product's RDI tags, and ring you up. Learn more with our tutorial by Fabrizio, the general manager at Eataly NYC Downtown, sign up online, and plan your shopping trip!