Eau d'Italie

Eau d'Italie

Perched on the rocky cliffs along Campania’s Amalfi Coast, Positano overlooks the blue-green Mediterranean Sea. The charming village is renowned for its pastel-hued buildings that slope past the terraced citrus orchards towards the sandy beach. In short: paradise.

Even if we can’t spend the summer in Positano, we can transport ourselves to the Italian seaside with Eau d’Italie, a line of high-quality fragrance and body products that we carry in our beauty departments.

At the end of World War II, four brothers from the noble Neapolitan family of Sersale reunited in Positano and decided to transform their beautiful 18th-century palazzo into Le Sirenuse. Ever since, the hotel has represented the epitome of Italian lifestyle. To celebrate its 50-plus anniversary, Le Sirenuse launched its first fragrance, Eau d’Italie, in 2004. The line has developed into a full collection of exclusive fragrances and body products.Inspired by the enchanting scents of the Mediterranean, Eau d’Italie is produced by the Albergo Le Sirenuse di Positano, a luxury hotel that La Repubblica, a major Italian newspaper, recently named one of the top terraces in the world (pictured above).

Today, Eau d’Italie works with the greatest “noses” – as they say in the industry – in the world, using only the highest quality ingredients to create original and modern products. From pomegranate-and-freesia soap to fig-and-berry shampoo, the products promise the Positano experience in your own home. Stop by our beauty departments. Find your local Eataly!

eau ditalie

[The featured image is courtesy of photographer Federico Pallone, published in this article in La Repubblica on May 13, 2015.]