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History

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In November 2002, the Eataly concept was born from Oscar Farinetti’s idea sketched on a piece of paper.

The idea was simple: to gather under one roof high-quality food at sustainable and reasonable prices for ALL, celebrate Italian biodiversity, and create an informal, natural, and simple place to eat, shop, and learn.

Oscar-sketch-history-eataly

The name EATALY is a fusion of two words:

EAT and ITALY

 

As a result, Eataly stands for “Eating Italian,” but not only Italian Food. “Eating Italian” also represents the great Mediterranean diet and cuisine, the history and the food culture of Italy, the ease to prepare its dishes, and the many qualities that Italy has to offer.

After five years of research and hard work, the first Eataly opened its doors in Torino on January 26, 2007, when an old vermouth factory was transformed into Eataly Torino Lingotto – the very first multifunctional marketplace dedicated to Italian excellence in the world.

And the rest is history. Since then, Eataly has expanded, with more than 40 locations throughout Italy and the world.

EXPLORE ALL STORES

“Eataly’s success is linked to our philosophy, because people can eat, shop and learn, all about high-quality food, three activities that don’t coexist anywhere else. Moreover, our informal style of communication shows how direct and approachable we are, just the way people like.”

- Oscar Farinetti

Businessman-Oscar-Farinetti