With your consent, Eataly may collect some sensitive personal information, such as your location and/or other personal data that may reveal racial or ethnic original, religious beliefs, mental or physical health diagnosis (e.g., health or dietary restrictions), sexuality or citizenship or immigration status, for the purpose of providing you with the product and service you requested.
Personal information does not include publicly available information from government records, de-identified or aggregated consumer information, and information excluded from the TDPSA’s scope, such as health or medical information covered by the Health Insurance Portability and Accountability Act of 1996 (HIPAA).
Eataly obtains the categories of personal information listed above from the following categories of sources:
· Directly from you: Information provided by registering on our Sites, subscribing to our newsletter, placing an order or purchasing a product on our Sites or in store, joining our loyalty program, participating in a sweepstakes or other promotional activity, contacting us through the Eataly’s Sites or via email, etc.;
· Automatically collected information: When you access our Sites, some information is automatically collected in order to ensure our Sites’ functionality; and
· Third party sources: We may collect information from third parties to whom you have provided your information, and consented to the sale, rental or transfer thereof (for example, through social media).
Eataly does not collect sensitive information or biometric information.
II. Use of Personal Information
We may use or disclose the personal information we collect for one or more of the following business purposes:
· To fulfill or meet the reason you provided the information. For example, if you provide your personal information to purchase a product or service, we will use that information to process your order and deliver the product or provide the service. We may also save your information to facilitate new product orders or process returns;
· To monitor and analyze trends, usage, and activities in connection with our products and services;
· To provide, support, personalize, and develop our Eataly’s Sites, stores, products, and services;
· To create, maintain, customize, and secure your account with us;
· To process your requests, purchases, transactions, and prevent transactional fraud;
· To provide you with support and to respond to your inquiries, including investigating and addressing your concerns and monitoring and improving our responses;
· To provide you with email alerts, promotional offers and other notices concerning our services;
· To administer the loyalty program, facilitate contests, sweepstakes, and promotions and process and deliver entries and rewards;
· To personalize your Eataly’s Sites experience, and to deliver content, information, and product and service offerings relevant to your interests, including targeted offers and ads through our Sites, third-party sites, and via email, push notifications, or text message (with your consent, where required by law);
· To help maintain the safety, security, and integrity of our Eataly’s Sites, products and services, databases and other technology assets, our clients and business, and to ensure that our Sites are working as intended and for analytics, auditing and technical assistance purposes and other general business purposes. Further, we may use information collected to maintain the safety of our stores, protect our staff, and prevent and detect crime, damage, and nuisances;
· To respond to law enforcement requests and as required by applicable law, court order, or governmental regulations;
· As described to you when collecting your personal information or as otherwise set forth in the TDPSA; and
· To evaluate or conduct a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of Eataly’s assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which personal information held by Eataly about our users and/or customers is among the assets transferred.
Eataly will not collect additional categories of personal information or use the personal information we collected for materially different, unrelated, or incompatible purposes without providing you notice.
III. Sharing of Personal Information
Eataly does not sell personal information to third parties. Eataly discloses the following categories of personal information to third parties: